OpenAI Launches Interactive Sponsored Agents for ChatGPT Ads
OpenAI unveils Sponsored Agents for ChatGPT ads, letting users chat directly with brand AI agents. Learn about new Shopify and HubSpot integrations. The post OpenAI Launches Interactive Sponsored Agents for ChatGPT Ads appeared first on TechRepublic .
OpenAI has introduced Sponsored Agents for ChatGPT ads, allowing users to engage in direct conversations with brand AI agents. These agents, currently under testing in the United States, enable users to ask personalized questions about advertised products or services. The agents are tailored to the sponsoring brand and distinct from ChatGPT itself, providing users with a more interactive and personalized ad experience.
The launch of Sponsored Agents comes alongside other enhancements to ChatGPT Ads, such as natural-language tools for campaign creation and management, and integrations with HubSpot and Shopify. These integrations allow brands to manage ads within their respective platforms and link them back to product listings. OpenAI's ads platform now boasts an annualized revenue run rate of $1 billion, with "tens of thousands" of brands utilizing the service in the US and EMEA regions.
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