iPhone 18 sales begin amid frenzy
The iPhone 18 Pro series made its debut in Indian cities on Friday, with fans lining up for hours outside stores in major metropolises like Delhi, Mumbai, Bengaluru, and Noida. The launch followed Apple's announcement of the new lineup at its September 9 keynote event, with pre-orders opening the following day across 65 countries, including India and other major markets.Apple offered the iPhone 18 Pro and Pro Max in four colors - burgundy, glacier, silver, and black - and four storage capacities: 256GB, 512GB, 1TB, and 2TB.
The starting prices were Rs 1,64,900 for the Pro model and Rs 1,79,900 for the Pro Max. Premium pricing and advanced features, including the new A20 chip, AI capabilities, and a superior camera system, were cited by customers as reasons for their purchases.Pre-orders began at 5:30 pm on September 12, with the earliest available slot opening at 8:15 pm.
One Mumbai customer had been waiting for over ten hours to be the first to own the new phone, expressing excitement and pride in Apple's brand. Apple has consistently seen strong sales growth in India, with revenue crossing USD 10 billion in the fiscal year 2026 and iPhone shipments increasing by 24% year-over-year. The iPhone 18 Pro and Pro Max will join the company's upcoming foldable smartphone, the iPhone Duo, which will be available in India on October 23.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
