Incentives, cheaper stays and cost cuts: How hotels managed war shock in the region
International hotel brands operating in the Middle East have been moving swiftly to deal with the shock caused by the Iran war . They have cut costs wherever possible, shifting to focus on the local market by offering deals and packages for staycations . Others have temporarily shut some hotels for refurbishment. “We did not furlough any team members, not in the field, not in the office,” said…
Middle Eastern hotels have swiftly adapted to the shock caused by the Iran war by cutting costs, focusing on local markets and offering staycation deals. IHG Hotels and Resorts, Accor, and Wyndham Hotels and Resorts maintained employee retention, while Accor reduced room rates and closed hotels for refurbishment. JA Resorts and Hotels in Dubai is doubling down on experiences, such as sports complexes and MICE events, to cushion the impact of the crisis.
The hotel industry is shifting focus to local and regional travelers, who are increasingly opting for staycations due to travel disruptions. IHG, Accor, and Wyndham are offering incentives to local guests, emphasizing value beyond low prices. Despite some pipeline delays, hotel chains remain committed to their original projects.
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