Immobilien: „Demografie prägt den Wohnungsmarkt stärker als die Zinsen“
Der Chef des Projektentwicklers BPD warnt: Wer nur auf die Zinsen schaut, verkennt den Wohnungsmarkt. Warum es sich nicht lohnt, jedes Projekt neu zu erfinden, und was die Hafencity vormacht.
Alexander Heinzmann, Business Director of BPD Immobilienentwicklung, the largest project developer in Germany, focuses on residential construction. Heinzmann, who previously led Wüstenrot Haus- und Städtebau GmbH, sees immense untapped potential in industrializing the housing sector. Germany excels at mass production, yet the construction industry often innovates each project independently, lacking standardized processes and digital interfaces.
Instead of focusing on individual buildings, developers should prioritize entire neighborhoods to foster synergies and enhance quality of life. Complex regulations, lengthy permit times, and varied standards hinder scaling efforts. Additionally, investors are hesitant due to long amortization periods. The BPD CEO notes that the housing market is more influenced by demographics and urbanization in the long run compared to economic cycles.
Interest rates may fluctuate in the short term, but housing demand is primarily driven by population trends, household sizes, and migration patterns. Even during weaker market phases, creating housing remains a fundamental societal task.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
