El golpe de On a Nike: ficha a Mbappé y prepara sus primeras botas de fútbol
Kylian Mbappé pone fin a dos décadas con Nike para convertirse en embajador global y accionista de On. La compañía suiza utilizará al delantero del Real Madrid como principal activo de su entrada en el fútbol, donde prepara sus primeras botas para 2027 y ha incorporado a Thierry Henry como director de la división. Leer
Kylian Mbappé is leaving Nike after nearly two decades to become a global ambassador and shareholder of On, a Swiss sports equipment company. The company plans to launch its first football boots in 2027 and has enlisted Mbappé as their key asset in entering the football market. Thierry Henry has been appointed as the Director of Football for On, following his involvement in the strategy to enter this sport since late 2025.
Female football products testing and development will also involve FC Barcelona's Sydney Schertenleib. This move follows On's successful partnership with Roger Federer in tennis, where the Swiss player co-owned and was a business partner in the company from 2019. Mbappé's arrival marks a significant step for On, as the company aims to build its football business from scratch, leveraging its experience in shoe innovation, including new manufacturing technology called LightSpray.
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