Dollar breakfasts, used Billy bookcases: Ikea’s latest affordability pitch
From second-hand Billy bookcases to cheaper meals, Ikea is leaning into its low-cost roots as cash-strapped Canadians look for more affordable ways to furnish their homes and feed their families.
Ikea is focusing on affordability as Canadians struggle with rising costs for housing, food, and other expenses. The retailer is expanding its used furniture business, offering sales tax exemptions for second-hand furniture, and promoting sustainable product design. Ikea Canada CEO Selwyn Crittendon explained the company's "sell-back program," which gives customers store credit for gently used Ikea furniture that is resold.
This initiative, part of Ikea's circularity focus, includes an as-is marketplace and products with recycled materials. Meanwhile, Ingka Group President and CEO Juvencio Maeztu emphasized the retailer's commitment to stable, low prices and long-lasting products as people seek value in their purchases. Despite a 2.5% decline in retail sales in Canada, Ikea continues to attract customers, offering budget-friendly meals for as little as $30.
Written by urgent.news from CityNews's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 2 other outlets
- PM Carney to deliver remarks at caucus meeting in Ottawa today toronto.citynews.ca
- In the news today: Carney caucus meeting, BC election speculation, IKEA affordability winnipegfreepress.com
