Amazon is investing $230 million in higher pay, benefits, and college perks for more than 100,000 Whole Foods workers—bumping up hourly pay to $21

Amazon has pledged $230 million to raise pay and benefits for over 100,000 U.S. Whole Foods employees. Beginning September 28, hourly workers will see their average wage increase to more than $21 an hour. The company is significantly enhancing benefits, including expanded health coverage and family-building perks. The total value of benefits for full-time team members will rise by over 75%.

U.S. Whole Foods workers will soon have access to comprehensive health plans for just $5 a week, with primary and behavioral healthcare providers available at a $5 copay. Around 20,000 employees working at least 20 hours weekly will receive dental, vision, and basic life insurance. Amazon also plans to introduce fertility and specialty care perks.

In addition to healthcare, benefits will be expanded to include education. Amazon’s Career Choice program, which has been available since 2012, will now be extended to Whole Foods workers, allowing them to prepay for college, skills training, and certifications. Every hourly worker will receive an Amazon Prime membership worth $139 annually.

Amazon has also rolled out apprenticeships focusing on fishmongering, butchery, bakery decorating, and pizza making. These programs aim to upskill employees, with apprenticeships lasting from 12 to 13 weeks for shorter programs and six to 12 months for more intensive training. Sonya Gafsi Oblisk, Whole Foods’ chief merchandising and marketing officer, explained that these apprenticeships not only equip employees with specialized skills but also serve as a career accelerator, potentially helping them advance within the company.