Why this mega fast food chain in Spain refused to cut portion sizes despite soaring beef costs
There is a reason Spain is now Five Guys’ most successful European market. People cannot get enough of those juicy […]
Five Guys, a fast food chain known for its large burgers, fries, and shakes, has seen unprecedented success in Spain. Despite a 83% drop in profits, the company chose not to reduce the portion sizes. In 2025, Five Guys Spain reached a significant milestone, surpassing €100 million in sales, with a total of €105.9 million. However, the company's net profit fell by 83.2% to just €698,327, a stark contrast to the €4.16 million made the previous year.
The main reason for this loss is the soaring cost of beef, which remained unchanged for the customers. In May 2025, the chain slightly increased its menu prices to keep pace with inflation and safeguard its margins. Unlike other restaurant chains in Spain that have either reduced portions or added new charges, Five Guys maintained the same recipes and free toppings.
The company opened three new restaurants in 2025, a significant slowdown from the eleven new restaurants added the previous year. The total number of Five Guys restaurants in Spain now stands at 43. Additionally, the chain opened its first airport location at Barcelona’s El Prat last month, signaling more travel hub openings to come.
The company plans to increase its opening pace from 2026 onwards, both on the mainland and the islands.
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