Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
Pinterest is introducing a range of new ad tools and experiences as it looks to get ahead in the AI age.
Pinterest, the visual discovery platform, has unveiled a suite of new advertising tools in its effort to stay competitive in the era of artificial intelligence. At an event called "Pinterest Presents," the company revealed these features, which are set to be rolled out in the coming weeks. One of the new offerings is called Visual Search Ads, which enables brands to showcase their products prominently in search results and in Pin close-ups – those Pins that users click on.
In addition, Pinterest's automated advertising suite, Pinterest Performance+, is expanding to include manual A/B testing tools. This new development allows brands to prioritize certain products during key moments, such as a seasonal launch. Pinterest's CEO, Bill Ready, emphasized that these new tools position the platform as a comprehensive marketing solution.
He explained that Pinterest users arrive at the site with a clear intent, but may still be undecided about their purchase. "That is the magic moment for a marketer to meet a potential customer," Ready said. "For much of our history, Pinterest was a great place to build awareness, but not to drive results. I'm proud to say that Pinterest is now a performance platform, and AI is powering all of it."
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