Watch this: The winning timepieces you couldn't miss at this year's US Open
The US Open has become a must-see event for luxury watch fans eager to spot who's wearing what. Quaid Walker, CEO of the watch marketplace Bezel, picks out this year's standout models — from Zverev's Jacob & Co to Alcaraz's Daytona, not forgetting the Patek on Brad Pitt's wrist.
At this year's US Open, luxury watch brands competed fiercely to be in the winner's photo. Tennis star Alexander Zverev, who lifted the trophy, wore a Jacob & Co The World Is Yours Dual Time Zone Tourbillon, which featured two sub-dials for a second time zone. This eye-catching timepiece was showcased after his match, as Zverev swapped his previous skeletonized Epic X watch for the new design.
The watch's globe-shaped dial, complete with detailed mountain ranges and coastlines, was the main attraction, emphasizing the watch's appeal to spectators. Rolex, the official watchmaker for the Grand Slam tournaments, also made a strong impression with Carlos Alcaraz wearing the Rolex Daytona Le Mans, a limited-edition model that fetched over €200,000 on the second-hand market.
Other notable appearances included Roger Federer, who showcased Rolex's Jubilee Oyster Perpetual 41 in 2026, and the use of independent watch brands like FP Journe and Patek Philippe by players Donna Vekić and Marta Kostyuk, respectively.
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