VW-Konzern: „Volkswagens Stuttgart 21“: Audi verschiebt Elektro-A4 und fällt hinter BMW und Mercedes zurück
Mit dem A4 e-tron sollte Volkswagens Zukunftsplattform SSP an den Start gehen. Doch das zentrale Projekt verzögert sich immer weiter. Zudem droht ein Machtkampf um die Technikhoheit.
Audi, a division of the Volkswagen Group, has delayed the production of its electric A4 e-tron model, which was originally planned to launch in mid-2028, now expected in March 2029 or even April or May 2029. This delay has put Audi behind competitors BMW and Mercedes, who have already launched their electric models, the i3 and C-Class respectively.
The delay is attributed to technical issues and internal coordination challenges within the Volkswagen Group. Additionally, Volkswagen is facing pressure to cut costs, which has led to longer use of existing vehicle platforms. There are also internal power struggles within the company regarding who should hold the leadership role in technology, between the brands or the central management.
A potential solution could be a Volkswagen-wide Chief Technology Officer (CTO), which would bundle the resources of the technology, procurement, and development departments to limit brand-specific paths. This decision is currently under dispute in the next board meeting.
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