Volvo Cars to launch 13 new models this decade, eyes earnings boost
STOCKHOLM: Volvo Cars plans to launch 13 new models between now and 2030 as it seeks to broaden its range and revive sales, the Sweden-based automaker said ahead of an investor day in Stockholm on Thursday. Under CEO Hakan Samuelsson, Volvo has streamlined its product portfolio and placed greater emphasis on regionalisation, shifting towards more region-specific offerings and less customisation.…
Stockholm, Sweden is set to witness the launch of 13 new Volvo Cars models between now and 2030 as part of its strategy to diversify its product range and stimulate sales growth, according to the automaker's announcement prior to a significant investor day event. Under the leadership of CEO Hakan Samuelsson, Volvo has implemented a strategic shift towards regionalized offerings and away from excessive customization, aiming to streamline its product portfolio.
The company has earmarked six new models for the Chinese market alongside seven for Western markets, a move that is expected to propel Volvo towards its long-standing goal of achieving an earnings before interest and tax (EBIT) margin exceeding 8%, a significant improvement from the 3.5% margin recorded in 2025. The vehicles designed for Western markets will be manufactured using Volvo's SPA2 and SPA3 platforms, while those tailored for the Chinese market will be developed in collaboration with Volvo's parent company, Geely Auto.
Samuelsson emphasized in his statement that the company's aggressive product strategy is built upon four key strengths: a regionalized product strategy, leadership in electrification technologies, synergies with Geely Auto, and comprehensive customer offers that extend beyond the vehicle itself.
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