Vanderbilt athletics announces marketing partnership with Nissan

Vanderbilt athletics has entered into a new collaboration with Nissan, as disclosed in a statement. This partnership encompasses marketing and branding initiatives across football, men's and women's basketball, and baseball. Nissan's signage will be prominently displayed at FirstBank Stadium, Memorial Gymnasium, and Hawkins Field, ensuring visibility on televisions during these events.

Athletic director Candice Lee expressed enthusiasm about Nissan joining as a partner for Vanderbilt Athletics, emphasizing the school's commitment to fostering meaningful connections within their community. Nissan's focus on innovation, excellence, and their Tennessee roots resonates with Vanderbilt's mission, both on and off the field and court.

The school believes that working together, they can elevate game day experiences for everyone involved. Previously, Vanderbilt had a partnership with SRM Concrete, which includes a jersey patch for all Vanderbilt sports, starting in the 2026-27 season. Aria Gerson, covering Vanderbilt athletics for The Tennessean, can be reached at agerson@gannett.com or X @aria_gerson.