Vanderbilt athletics announces marketing partnership with Nissan

Vanderbilt athletics has revealed a new collaboration with Nissan, to be detailed in a press release. The agreement encompasses marketing and branding possibilities, encompassing football, men's and women's basketball, and baseball. Nissan signage will be prominently featured at FirstBank Stadium, Memorial Gymnasium, and Hawkins Field, as per the announcement.

Athletic director Candice Lee expressed joy at welcoming Nissan as a Vanderbilt Athletics partner, emphasizing their commitment to building significant connections within the community. Nissan's dedication to innovation, excellence, and Tennessee resonates with Vanderbilt's mission, both on and off the field and court. The university is eager to collaborate on game day experiences that will be unforgettable.

Vanderbilt Athletics had previously formed a partnership with SRM Concrete, which will feature a jersey patch for all Vanderbilt sports beginning in the 2026-27 season. Aria Gerson, covering Vanderbilt athletics for The Tennessean, contributed to this report.