UAE iPhone 18 Pro demand revealed: Pro Max leads pre-orders as buyers turn to trade-ins to offset higher prices
Dubai: As UAE shoppers line up to collect their pre-ordered iPhone 18 Pro and Pro Max on September 18, retailers are already getting a read on where the demand lies and the early picture is mixed. Buyers are still willing to pay up for Apple's most expensive models, but many are also weighing trade-in deals and installment plans more carefully than before. It's shaping up to be a reshuffled year…
UAE shoppers are eagerly awaiting their pre-ordered iPhone 18 Pro and Pro Max devices on September 18, but retailers are noticing a shift in demand patterns. The Pro models have become the top choice, with the standard iPhone 18 taking a backseat until later in 2027. Apple has also introduced its first foldable, the iPhone Duo, set to hit UAE stores on October 23, adding to the already exciting lineup.
Ashish Panjabi, COO of Jacky's Retail, reveals that the iPhone 18 Pro Max is leading pre-orders, with the Burgundy color being the most popular choice, akin to previous years. However, customers are exhibiting a more cautious approach, opting for trade-in deals and installment plans due to the higher prices. Retailers are also utilizing trade-in schemes, zero-percent EMI plans, and guaranteed buyback programs to make upgrading more affordable.
The iPhone Duo and the 2027 20th-anniversary iPhone may also influence consumer demand, with analysts speculating on the potential impact of these new releases on near-term sales.
Written by urgent.news from Gulf News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
