TAT is expanding Nihao Month 2026 to boost travel to China and increase engagement

Thailand's Tourism Authority (TAT) has launched an expansive campaign named Nihao Month 2026, targeting Chinese tourists and aiming to increase travel bookings, spending, and cultural engagement. Scheduled to start on September 15, this initiative includes promotions, cultural events, and Key Opinion Leader (KOL) trips to Thailand.

The campaign is a strategic response to the lucrative travel period of China's Golden Week, which will also extend into Chinese New Year 2027. TAT is leveraging partnerships with platforms such as Meituan to offer Chinese tourists special promotions and exclusive passport privileges. This multifaceted approach aims to stimulate immediate travel interest while fostering long-term tourism relationships.

An integral part of the campaign is a celebration of the Mid-Autumn Festival, a culturally significant event for Chinese visitors. This event not only provides tourists with a taste of Thai hospitality but also facilitates a deeper cultural exchange. Additionally, TAT is organizing KOL familiarization trips, inviting influential figures from China to explore Thailand and share their experiences with their extensive online audiences.

By strategically aligning the campaign with key travel windows, TAT seeks to not only boost travel numbers and spending but also to cultivate enduring connections with Chinese tourists. This approach is designed to stimulate immediate revenue while ensuring sustained growth in visitor numbers from China to Thailand.