Spirituosen-Markt: Berentzen spricht über Kauf durch US-Konzern
Berentzen Apfelkorn könnte bald aus dem selben Haus kommen wie amerikanischer Whiskey. Das US-Schwergewicht Sazerac erwägt ein Übernahmeangebot.
In Haselünne, the Schnaps and beverage manufacturer Berentzen is reportedly in discussions for a potential takeover by a major US-based competitor, Sazerac. The German producer, known for brands like Berentzen Apple Cider and Puschkin Vodka, is reportedly in talks with Sazerac, according to a Bloomberg news report. Berentzen, which was valued at around 35 million euros on the stock market, is looking to strengthen its position with a possible acquisition by Sazerac, which has brands like Southern Comfort and Buffalo Trace.
According to reports from the Wall Street Journal, Sazerac attempted to buy the Jack Daniel's maker, Brown-Forman, for around 15 billion dollars earlier this year, but the deal fell through. Instead, Sazerac recently acquired the British spirit producer Au Vodka, for around 300 million pounds (350 million euros).
Berentzen has been struggling with declining alcohol demand, with its yearly targets for the year downgraded after the first half of the year. The half-year revenue decreased by nearly 11 percent to 71 million euros, and the operating profit before interest and taxes fell by more than 80 percent to just around 600,000 euros. Berentzen also produces non-alcoholic beverages, including Mio Mio and Sinalco, among others.
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