Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glasses

Snap, the American tech giant, announced partnerships with Salesforce, Nvidia, and Amazon Web Services on September 16 to integrate workplace tools into its Specs augmented-reality glasses. The glasses, priced at $2,195 (S$2,805), aim to enter the competitive market dominated by Meta, with Apple's Vision Pro experiencing mixed results.

The enterprise software maker Salesforce will add its AI agent platform Agentforce, enabling workers to access data and automate tasks through the glasses. Nvidia will power the AI, allowing Specs to interpret visual environments and retrieve relevant company data. Amazon Web Services will provide its AI assistant, letting employees use voice commands for tasks like checking product availability.

The partnerships' financial terms remain undisclosed, though Snap mentioned collaborations with Trifork and Hololight. Specs' charging case, available separately, will offer cellular connectivity through telecom partners such as Verizon, Orange, and BT Group’s EE. Specs Intelligence AI service, announced on September 16, will launch shipping in the US, Britain, and France later in 2026, with consumer trials starting in October at Westfield Century City shopping mall in Los Angeles.