Silicon Valley: Die neuen „Specs“: Snaps Angriff auf Meta kostet 2195 Dollar
Evan Spiegel hat seine neue Computerbrille vorgestellt. Elf Jahre lang hat er sie gegen alle Widerstände verteidigt. Die Wette dahinter ist weniger verrückt, als es aussieht.
In Beverly Hills, Evan Spiegel, the founder of Snap, a tech and media conglomerate, posed for cameras at the entrance of the Wallis Annenberg Cultural Center on Wednesday afternoon, accompanied by his wife, model Miranda Kerr. The sun shone brightly, and a pleasant scent of perfume filled the air as sports figures, musicians, and billionaires mingled with Spiegel, including Xavier Niel, a Telekom investor.
Inside, Spiegel had arranged Roman busts as a decorative touch, featuring the company's new computer glasses, known as "Specs." The glasses' sales launch was announced on stage for the autumn season. Elegant black-and-white photographs of women and men wearing Spiegel's glasses adorned the walls, suggesting that the visitors were not guests of the Snapchat app but of high-end brands like Prada or Gucci.
For the CEO, this milestone represented the culmination of a long-held desire, driven against numerous obstacles: resistance from investors who would prefer to invest in the core business, his arch rival Meta, and the odds stacked against him. Currently, one can pay 2195 dollars for a hefty computer glasses.
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