Sentrim Hotels fly Kenyan flag at the world endurance racing

Sentrim Hotels & Lodges is putting Kenya on the global motorsport map by sponsoring British racing driver Darren Leung for a second consecutive season in the FIA World Endurance Championship (WEC). Leung, a 38-year-old Briton, currently drives for Paradine Competition, a prominent endurance team backed by BMW. His impressive resume includes winning the British GT Championship GT3 title in 2023, securing Bronze Cup honors in the GT World Challenge Europe Sprint Cup in 2024, and finishing on the podium at the 2024 Le Mans 24 Hours race while competing for BMW.

Leung holds prestigious awards such as the British Racing Drivers’ Club John Cobb Memorial Trophy and two RAC Trophy titles.

Under the sponsorship agreement, Sentrim will prominently feature its branding alongside Leung at the sport's most renowned events, including the legendary 24 Hours of Le Mans. Managing Director of Sentrim Hotels & Lodges, Paren Hirani, emphasized that the partnership transcends mere sponsorship, aiming to create memorable experiences and promote Kenya as a premier tourism destination.

Hirani highlighted that their collaboration with Darren Leung aligns with their mission to showcase Kenya to the world through innovative global platforms. The WEC's expansive calendar spans Europe, Asia, the Middle East, North America, and Australia, attracting audiences comprising high-net-worth travelers, business leaders, investors, and luxury lifestyle enthusiasts—a demographic Sentrim aims to attract through this strategic association.

The partnership between Sentrim and Leung began through Leung's personal connection with the brand and his admiration for Kenya's tourism industry. Hirani expressed pride in seeing a Kenyan hospitality brand aligned with one of the world's leading motorsport championships, noting that Leung's participation at iconic venues such as Le Mans provides Kenya with significant exposure on an esteemed international sports platform.

This sponsorship announcement follows Kenya's recent achievement in securing the rights to host the 2029 World Athletics Championships, a historic milestone for the nation and the African continent. Hirani underscored the importance of expanding Kenya's global presence beyond athletics, stating that the sponsorship underscores the country's readiness to engage confidently in diverse international sports that introduce Kenya to new audiences.

Hirani concluded that the partnership not only carries the Sentrim Hotels & Lodges brand but also represents the Kenyan flag, demonstrating that local companies can confidently participate and collaborate on global platforms.