Only Half of Rural Pakistani Adults Use Mobile Internet
Only 50% of adults in rural Pakistan use mobile internet, compared with 65% in urban areas, highlighting a persistent geographical … Read More The post Only Half of Rural Pakistani Adults Use Mobile Internet appeared first on ProPakistani .
A recent report highlights a significant digital divide in Pakistan, with only half of rural adults using mobile internet compared to 65% in urban areas. According to the GSMA’s State of Mobile Internet Connectivity 2026 report, mobile phone ownership is 78% among rural adults and 85% among urban adults. Similarly, awareness of mobile internet reaches 84% in rural areas and 87% in urban areas.
However, the disparity becomes stark when it comes to owning internet-enabled phones, with only 46% of rural adults owning such devices compared to 62% in urban areas. The frequency of internet use also shows a clear divide, with 42% of rural adults using mobile internet daily, as opposed to 59% of urban adults. Furthermore, only 25% of rural adults utilize mobile internet for at least three different activities each day, contrasting with 37% in urban areas.
These figures suggest that access to suitable devices and the ability to regularly use mobile internet are substantial challenges for Pakistan’s rural population.
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