Nobody gives you time to explain. That’s the real fundraising problem
Picture the scene. The lights dim. A drone shot. A cello. Employees smiling at the camera. Then the line: We are changing the world. The film was beautifully made. The investor picked up his phone ten seconds in. I didn’t set out to start a company over that. But a founder I was coaching kept […] The post Nobody gives you time to explain. That’s the real fundraising problem appeared first on e27 .
A founder sought help to create a compelling fundraising film, but discovered the real issue was a lack of understanding of what investors truly wanted to see. Instead of focusing on producing a polished film, the founder realized the importance of identifying the core investment logic that would capture an investor's attention within 90 seconds.
By stripping away the company's language and speaking directly to an outsider's perspective, the founder was able to create a powerful narrative that resonated with investors. This approach led to the startup winning a CES Innovation Award and securing funding, demonstrating the effectiveness of focusing on investment logic before production.
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