Mutfwang’s Orange Economy Push: Turning Plateau’s Culture Into Jobs and Prosperity
By Chris Ishaku For decades, Plateau State has worn the celebrated label, “Home of Peace and Tourism.” Governor Caleb Mutfwang’s administration is now attempting something more ambitious: converting the state’s
Governor Caleb Mutfwang of Plateau State is launching a bold initiative to transform the region’s tourism, culture and creative industries into economic engines that generate jobs and attract investment. This strategy, known as the Orange Economy, aims to harness Nigeria’s diverse cultural assets including film, music, fashion, performing arts, tourism and digital content.
Plateau State, known for its natural beauty, cultural diversity and creative institutions, offers a unique opportunity for this approach. With over 50 ethnic groups, the state boasts a wealth of festivals, cuisine, crafts, music, dance and traditions. The administration’s ₦4 billion MSME matching fund through the Bank of Industry and Executive Order No. 10 of 2024 for public-private partnerships could provide much-needed capital to support young entrepreneurs.
Reviving historic landmarks like Hill Station Hotel, Plateau Hotel and Jos Wildlife Park could also become lucrative economic assets. Establishing December as the state’s tourism month could provide predictability for airlines, hotels, entertainment promoters, tour operators and visitors. However, challenges such as funding, security and legal frameworks must be addressed to ensure success.
Periodic reporting on key indicators like tourist arrivals, private investment, jobs created and hotel occupancy will be crucial to assess the initiative’s progress. If successfully implemented, Plateau could become a home not just for peace and tourism, but also for creativity, enterprise and jobs.
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