GCB’s Helmet On, Life On campaign targets motorcycle safety in Accra CBD

GCB Bank PLC in Ghana has successfully launched the Helmet On, Life On Campaign to address road safety issues in Accra Central Business District (CBD). The initiative, which engaged over 500 motorcycle riders, delivery personnel, and pillion passengers, is part of GCB Bank's 2026 Staff Community Impact Programme (SCIP), an employee-led effort to positively impact one million Ghanaians.

The project targeted key commercial centers such as Makola Market, Tudu, Kantamanto, Agbogbloshie, and Kinbu-High Street corridors, where motorcycles play a crucial role in transportation and delivery services. Following employee observations and stakeholder consultations, the campaign focused on road safety education, stakeholder engagement, and practical training to promote responsible motorcycle use.

Participants received education on defensive riding techniques, hazard identification, proper helmet use and maintenance, and emergency response procedures. The campaign also introduced Safe Rider Certificates and identification badges to encourage responsible riding behavior and create a network of safety-conscious riders. Beyond the direct beneficiaries, potential beneficiaries include commuters, traders, market users, delivery service providers, riders' families, and the wider public.

Speaking on the initiative, Sadat Laminu, Head of Corporate Affairs at GCB Bank, emphasized the program's role in addressing community challenges faced daily. Accra Central Zonal Manager Juliet Onny highlighted the campaign's goal of equipping riders with practical knowledge to improve road safety. The initiative also fostered collaboration between riders, transport groups, and road safety institutions, creating a platform for continued education and awareness beyond the initial intervention.

As part of SCIP, there are 94 other community projects across Ghana, addressing healthcare, education, water and sanitation, social protection, environmental sustainability, youth development, community safety, and infrastructure, with the collective goal of impacting up to one million lives.