Fuel for Thought: Keeta meets The MESTOUR Method at M7

In October, celebrated artistic director Ilham Mestour will partner with Keeta, a leading hospitality brand in Doha, for the launch of The MESTOUR Method. This exclusive, five-day masterclass, set to take place at M7 Creative Space from October 11-15, is designed for professional hairstylists eager to elevate their craft beyond mere technique.

The program delves into artistic judgement, precision, and professional standards, offering a unique opportunity for working stylists to challenge and refine their creative language. With limited entries and a rigorous application process, this program is aimed at professionals who are ready to push the boundaries of their artistry.

Keeta's involvement in The MESTOUR Method is not just a business collaboration; it's a commitment to fostering creativity and talent within Qatar's vibrant creative communities. Jane Liu, General Manager of Keeta Qatar, emphasizes the brand's belief that "creativity has an extraordinary way of moving between disciplines," and that "the most interesting communities are built when those worlds are given opportunities to meet."

The collaboration between Keeta and Mestour represents a significant step towards creating a space where food, fashion, design, education, and creative exchange intersect.

Ilham Mestour, Founder and Creative Director of The MESTOUR Method, highlights the importance of visionary support in nurturing creativity. He states, "Talent flourishes when vision is met with meaningful support. Keeta’s partnership allows us to turn creativity into education, confidence and real opportunity, empowering a new generation of talent to contribute to Qatar’s growing creative and cultural landscape."

For Keeta, this partnership is a continuation of its efforts to engage with the creative communities shaping Doha. Just as they did with Qatari artist Mubarak Al Thani on the project "We Are Doha," Keeta continues to explore new creative disciplines, using hospitality as a means to empower talent and foster learning. This initiative not only brings international expertise into Qatar's creative landscape but also strengthens the brand's commitment to being more than just a service provider – it's a catalyst for ideas, people, and cultural evolution in the region.