Classic Connect, Gold Flake Super Star Turn Costlier Again, Here’s How Much Smokers Will Now Have To Pay

Mumbai: ITC has increased cigarette prices for select Classic Connect and Gold Flake Super Star variants, following a series of adjustments this year. The latest rise is due to higher taxes on cigarettes and tobacco products, which took effect on February 1. Classic Connect Costs More A 20-cigarette pack of Classic Connect now sells for Rs 428, up from Rs 390, a 9.74% increase.

The brand had already seen two price revisions in February, with its price rising from Rs 300 to Rs 390 before the most recent hike. Gold Flake Price Increase Gold Flake Super Star's pack price has risen more sharply. A 10-cigarette pack now costs Rs 89, up from Rs 79, marking a 12.66% increase. The price initially jumped from Rs 59 to Rs 70 before reaching Rs 79.

Tax Increases Explain Price Hike Cigarettes and other tobacco products were moved to the 40% GST bracket on February 1. An additional excise duty structure also came into force, raising costs for manufacturers. Purpose of Tax Increases Manufacturers charge part of these extra costs to consumers through repeated retail price revisions.

Social Media Opinion The price hike sparked mixed reactions online. Some users joked that inflation had made smoking more expensive, while others saw higher prices as a way to discourage tobacco use. However, many argued that price increases wouldn't change smoking habits, as regular smokers may continue buying cigarettes despite higher costs impacting their household budgets and daily spending.