Caddy’s (Dmo) entra in Gruppo VéGé

Caddy’s, a company specializing in the care of people, beauty, hygiene, and the home, will join Gruppo Vegé as of January 1, 2027. This move comes from the convergence of two complementary industrial visions: Gruppo Vegé's goal of building a large, multi-channel network rooted in the territory, and Dmo's desire to grow within a system capable of generating concrete designs, new synergies with industry, and increased competitive capacity.

The entry of Dmo into Gruppo Vegé falls within a context of increasingly competitive market, where strengthening alliances between companies represents a strategic lever to generate value, support innovative assortment and respond more effectively to evolving consumer behavior. Gruppo Vegé sees Caddy’s as an additional step in constructing a multi-channel and multifaceted network, which today includes 32 feeder companies, 3,590 sales points throughout the national territory, and a turnover that reached 16.2 billion euros in 2025.

Dmo brings to the common project, in addition to a 2025 turnover exceeding 300 million euros, the deep experience of one of Italy's leading drugstore channel brands, based on a territorial anchoring and entrepreneurial continuity model. Fabio and Annalisa Celeghin, president and vice president of Dmo, state that the entry into Gruppo Vegé is an important step in the growth path the company has been following for years, believing in the value of aggregations when they can generate concrete designs, industrial vision, and new opportunities for companies, industry, and consumers.

Dmo, Modernly organized detail, is an Italian group based in Pernumia, in the province of Padua, active in specialized distribution in the fields of personal care, beauty, hygiene, and the home. "This agreement confirms that Gruppo Vegé grows not only in terms of numbers, but also in the quality of alliances it builds. Dmo is a family business with solid values and a recognizable brand.

The alliance between Gruppo Vegé and Dmo represents a concrete and structured response: two Italian realities that choose to grow together, combining skills, networks, and industrial vision to build a stronger and more competitive drugstore channel," declares Giovanni Arena, president of Gruppo Vegé. "The entry of Caddy’s into Gruppo Vegé confirms the centrality we attribute to the drugstore channel in a phase of deep consumer evolution.

Personal care, beauty, hygiene, oral care, home, and everyday well-being are categories increasingly relevant for Italian families and require distribution models that can combine specialization, proximity, innovation, and service. Dmo is a solid company with a long history and a clear entrepreneurial vision. Together we want to build a strong, modern, and competitive drugstore hub, capable of generating new synergies with industry and becoming a reference point in the Italian market," comments Giorgio Santambrogio, CEO of Gruppo Vegé.

In recent years, Caddy’s has embarked on a path of evolution of its commercial format, focusing on more modern stores, more contemporary assortments, and a proposal increasingly less dependent on promotional leverage. The new positioning aims at a consumer who seeks convenience, but also quality, product variety, advice, and relevance of the offer.

"Our goal is to continue growing Caddy’s as a modern brand, recognizable and increasingly close to consumers' needs," adds François Xavier Tah, Dmo's commercial director. "Our aim is to continue growing Caddy’s as a modern brand, recognizable and increasingly close to consumers' needs," adds François Xavier Tah, Dmo's commercial director.

"The entry into Gruppo Vegé allows us to work in a broader context with new opportunities for comparison and development. We want to be an active part of a project capable of reinforcing the drugstore channel in Italy, valorizing skills, innovation, industry relations, and the ability to interpret consumer evolution."