What new ‘Meta One’ subscription service offers AI power users, creators, businesses

Meta, the social media giant, has unveiled a new paid subscription service called Meta One, aimed at providing AI power users, creators, and businesses with higher usage limits and exclusive features on its platforms. The service is being rolled out gradually across the globe, with plans available in India starting at Rs 79 per month for single product plans like Instagram Plus, Facebook Plus, and WhatsApp Plus.

Meta One offers three broad subscription tiers: single product plans, bundles for individual AI power users, and bundles for creators and businesses. Single product plans allow users to customize their experience with additional features such as exclusive themes, custom app icons, and super hearts. These plans have already garnered over 15 million subscriptions and trials.

The Core and Premium bundle plans cater to AI power users who seek even more creative freedom from Meta's AI tools. Core (Rs 549/month) enables users to generate more images and videos with Meta AI, while Premium (Rs 1,950/month) offers similar features with increased content creation capabilities.

For creators and businesses, Meta One provides tailored bundles starting at Rs 639 per month. Creator bundles include a verified badge, verified channel on WhatsApp Business, and impersonation protection. Businesses, on the other hand, gain access to professional-grade tools, advanced publishing features like scheduling stories up to 30 days in advance, and deeper audience insights. Higher tiers such as Expert and Max packages offer additional features and capacity for managing teams at scale.