Walmart adds marketplace data, deeper AI features to Scintilla insights platform
Walmart's first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year, the company announced at Walmart Data Ventures’ Inspire conference this week.
Walmart is set to enhance its first-party data platform for merchants and suppliers, Scintilla, with several new features slated for release next year. The company unveiled these enhancements during the Inspire conference held by its first-party data and analytics division, Walmart Data Ventures. Key additions to Scintilla include access to marketplace data, customizable dashboards, custom alerts, an advanced version of its Marty agent, and improved integration between Scintilla and both Walmart's In-Store supplier app and replenishment systems.
Mark Hardy, head of Walmart Data Ventures, emphasized the company's goal of providing a seamless experience for suppliers and marketplace sellers, offering them comprehensive visibility to deliver the right business opportunities or customer experiences wherever they may be.
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