Urgent.News

What's breaking now, across thousands of outlets.

Business

The Business of Design—and the Design of the Future

Featuring Bill Ackman, CEO, Pershing Square Capital Management Moderated by Stephanie Mehta, CEO and Chief Content Officer, Mansueto Ventures Design is often treated as a finishing touch: Make it beautiful. Make it intuitive. Make it sell. But what if design is something much bigger—a way to imagine what doesn’t exist yet, connect ideas that don’t seem connected, and see possibilities before they…

The Business of Design—and the Design of the Future

In a recent discussion moderated by Stephanie Mehta, CEO and Chief Content Officer of Mansueto Ventures, Pershing Square Capital Management CEO Bill Ackman delved into the transformative role of design in business and innovation. Ackman emphasized that design should be viewed as a fundamental driver of thought and creativity, rather than merely an afterthought focused on aesthetics and usability.

He highlighted how design can connect seemingly disparate ideas and reveal future possibilities that are not immediately apparent. As artificial intelligence continues to reshape creative processes, Ackman challenged the audience to reconsider the broader purpose of design and its potential to shape the future landscape.

Brief written by urgent.news from Fast Company's own syndicated text. Machine-written — may contain errors; check the original before relying on it.

This story

This is one outlet's version. Read the fullest account.

Read the original at fastcompany.com →

More in Business

More from Wednesday 16 September →