The Athletic projects UNC football's NIL budget
How much does the UNC football program have to spend on their roster with NIL? The Athletic makes its projection.
In Bill Belichick's second season as head coach, the North Carolina Tar Heels football team has begun their 2-0 start with a crucial year ahead. The team is now set to face Clemson in Atlantic Coast Conference play, which marks a more challenging test for them. Before the kickoff on Saturday, The Athletic has released a study that estimates the total cost of the Tar Heels' roster for the upcoming season.
This study reached out to over 70 sources, including coaches, general managers, and more, to gather their insights. The estimated roster budget for North Carolina sits at $20M-$25M, placing them in the middle of the 68-team field being covered by the report. This budget is derived from a mix of athletic department revenue, booster donations, and other sources, which can differ from school to school.
The impact of NIL (Name, Image, and Likeness) on the program was present even before Belichick took over, and as the team's success grows, so will NIL spending, which is a positive development for the program.
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