Snapchat launches its own AI — and says Snap Intelligence will 'anticipate your needs'

Snapchat has introduced an AI service called Specs Intelligence, designed to anticipate users' needs across their devices including iPhone, Mac, and Specs glasses. This homegrown AI uses personal context from the apps and tools users allow it to connect with, organizing their routines, goals, and priorities. It then predicts when help may be needed and surfaces relevant information or actions without prompting the user.

For instance, it could highlight meeting talking points or coordinate flight plans, reservations, and hotel information for a trip. The service comprises three pillars: Corners for organizing different life areas, Goals for setting and tracking achievements, and anticipatory suggestions based on context. Users can join early access via a waitlist or download the iOS preview, which connects to Google account but lacks anticipatory features.

Privacy is prioritized, with Snap emphasizing that personal content won't be used to train its AI models or for personalized ads. Users have control over what data the service can access, and on-device processing ensures that data stays secure. Availability for Specs glasses remains pending, while the full version is currently available for Mac users by invitation.