Urgent.News

What's breaking now, across thousands of outlets.

More in AI

Brands refocus on physical retail as AI disrupts digital customer acquisition

Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing playbooks.

  • Fashion and beauty brands shifting to physical retail amid AI impact on digital marketing.
  • Executives discuss AI's effect on customer journey in 2026 and post-COVID challenges.
  • Brands diversify marketing with in-person events, charity shopping, and family-friendly activities.

More from Wednesday 16 September →