Noise wants to help everyday people become paid content creators

Marketing platform Noise seeks to empower everyday individuals to become paid content creators, a move that promises to cut costs for brands compared to traditional influencer or ad campaigns. This is achieved by enlisting everyday people onto the Noise platform, who can then create content for brands across various social media channels (TikTok, Instagram, Facebook, YouTube) and receive payment based on views.

Brands, on the other hand, provide their content briefs and budgets to Noise, which streamlines the entire process, allowing them to scale without the usual challenges of sourcing creators, managing client relationships, or handling payments. Noise facilitates campaigns across thousands of content creators simultaneously.

Noise recently announced a $5.5 million seed round led by Capital Midwest, M25, and Grishin Robotics, bringing its total funding to $7.2 million. Joining the investment are CapitalizeVC and operators from companies like DoorDash. The startup is capitalizing on the rapidly growing influencer market, where 57% of young people and over 40% of U.S. adults express interest in becoming creators. Noise joins other content creator infrastructure companies such as Billo and JoinBrands.

Diego Kafie, Stu Feldt, and Nic Weber founded Noise in 2025 after creating and selling a mobile game app called Playbite. They now boast 1.5 million creators on their platform. CEO Kafie revealed that their top creators earn over six figures annually, with the platform taking a share of the revenue after views are delivered. Kafie explained that their most prominent brands collaborate with several thousand creators on autopilot.

Currently, many of their customers are mobile apps seeking influencer marketing on limited budgets. Noise aims to eventually work with companies of all sizes, primarily appealing to brands desiring to engage a broad audience by accessing a large pool of content creators easily.

The origins of Noise can be traced back to the founders' experiences with Playbite. They experimented with various marketing strategies, including recruiting gamers to create social content to promote the app. Starting with just a handful of creators, they quickly scaled to hundreds, generating significant engagement and increasing installs.

Kafie noted that this was accomplished at a fraction of the cost of traditional marketing methods, as the team recruited individuals with no prior experience in content creation. This insight led to the creation of Noise. The recent funding will be allocated to expanding product features and bolstering the team. Noise has also launched an Organic-to-Ads program, enabling brands to transform the content created by Noise creators into paid ads on Meta and TikTok, alongside the creators' original posts.

Kafie clarified that brands set the rates, and creators have the final say, ensuring flexibility. He emphasized that Noise specializes in working with "everyday people," aiming to make content creation accessible and affordable, thus reducing the challenges associated with becoming an influencer independently. Noise provides newcomers with creator training modules, enabling them to progress from basic campaigns to higher-paying opportunities as they gain experience.

Kafie believes that by making "becoming a creator" accessible to anyone with a smartphone, Noise democratizes the process, offering cost savings for brands while empowering millions to monetize their first digital dollar.