MeganPlays has been on YouTube for 13 years. Heres what shes learned.
From 'The Sims' to 'Minecraft' to 'Roblox,' MeganPlays has watched the gaming creator economy transform — and learned a few hard lessons along the way.
MeganPlays is a YouTube creator who started uploading gaming videos in 2013. She was not aware of the potential for brand deals, algorithms, or the creator economy at the time. After uploading her first video, she discovered that anyone could create content and share it online. MeganPlays has built an audience across multiple platforms and has seen the evolution of YouTube content creation.
Initially, YouTube content was raw and relatable, but it later became highly produced before returning to a more personal style. She has learned that consistency is key for growth and that building a community is essential for her success. MeganPlays advises aspiring creators to simply start making content, regardless of the perfect idea, editing software, or title.
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