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JCPenney ‘Yes’ Strategy Uses Real People And Better Deals To Drive Brand Revival

JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers' consideration set, even as sales and traffic continue to lag.

JCPenney ‘Yes’ Strategy Uses Real People And Better Deals To Drive Brand Revival

We haven't written up this one. Forbes has the full story — the link below goes straight to it.

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