Hyundai takes on Chinese with new better priced Creta

Hyundai has recently introduced a new, more affordable version of its popular Creta compact SUV in South Africa. This move comes as the company attempts to compete with a surge of Chinese compact SUVs entering the market. The new Creta 1.5T N Line is available locally for the first time, priced at R569,900 - a significant R45,000 reduction compared to its previous model. This price cut is strategically aimed at attracting more customers in the lower price range, as Chinese brands have proven successful in this segment.

The Creta 1.5 Premium model, which was previously offered with a manual transmission, has been discontinued. In its place, the 1.5 Premium with CVT transmission has been launched, priced at R434,900. This model offers a more budget-friendly option without compromising on features, such as full leather upholstery, wireless smartphone charging, and Bluetooth connectivity.

Inside the Creta, drivers can expect high-end amenities like a 4.2-inch display, keyless entry, and automatic headlamp control. The vehicle's safety features are top-notch, including front, thorax, and curtain airbags, anti-lock braking system (ABS) with electronic stability control (ESC), and various driver-assistance systems like blind-spot detection, lane-departure warning, and pre-collision avoidance.

In conclusion, Hyundai's introduction of the more affordable Creta 1.5T N Line in South Africa is a significant move in the highly competitive market, where Chinese brands dominate the compact SUV segment. The new model offers a competitive price point without sacrificing essential features and safety, making it an attractive option for potential customers.