Hong Kong targets film tourism boom and higher-level tennis tournaments

Hong Kong is aiming to transform its tourism industry through themed routes highlighting famous filming spots and plans to elevate tennis tournaments. The 2026-30 development plan forecasts a 40-50% increase in tourism value-added revenue, expanding from HK$86.2 billion in 2024 to HK$126 billion by 2030. The government also seeks to boost non-mainland Chinese visitors to over 40% of overnight travellers.

"Plus Tourism" initiatives combine travel with finance, industrial brands, ecological conservation, and heritage. Film tourism, yacht tourism, urban renewal, and homestay accommodation on outlying islands are among the promoted offerings. Hong Kong Tourism Board will launch a campaign on its website within a year to showcase filming locations, along with relevant shopping and dining options.

A one-stop Support Unit for Non-local Film Productions will assist filmmakers with logistical matters, such as visas and venue coordination. The government will also evaluate converting Victoria Park's Centre Court into a multipurpose venue for higher-level tennis events, aiming for ATP 500 level tournaments within four to five years.

The broader tourism strategy calls for deeper thematic travel experiences and world-class mega-events. Hong Kong aims to become a core demonstration zone for multi-destination tourism and a southern gateway for visitors entering mainland China, encouraging extended trips to the Greater Bay Area and other mainland destinations.