Emirates partners with KHDA to offer student travel benefits and promote Dubai as a leading international study destination
Emirates and the Knowledge and Dubai’s Human Development Authority (KHDA) have signed a Memorandum of Understanding (MoU) to partner on key initiatives advancing Dubai's ambition to become a leading global destination for higher education, international students, and lifelong learning. The partnership supports the goals of Dubai’s Education 33 (E33) strategy - to increase the proportion of…
The Knowledge and Human Development Authority (KHDA) in Dubai has teamed up with Emirates, the airline giant, to offer students various travel benefits and promote Dubai as a premier international study destination. The Memorandum of Understanding (MoU) signed by Adnan Kazim, Emirates' Deputy President and Chief Commercial Officer, and Dr Wafi Dawood, CEO of KHDA's Strategic Development Sector, aims to bolster Dubai's ambition to become a leading global hub for higher education.
Dubai's Education 33 (E33) strategy, which seeks to increase the number of international students enrolled in the city's higher education institutions to 50% by 2033, is at the heart of this partnership. The collaboration also aims to position Dubai among the world's top 10 student cities and boost education tourism by 10 times.
The deal will enhance student accessibility, strengthen international connectivity, and promote Dubai's "City of Students" concept and Study Dubai programme in global markets. Emirates will develop travel programs offering students tailored fares, extra baggage allowance, and more flexible booking options. Faculty and staff of KHDA-regulated private higher education institutions will also receive travel perks through the Emirates Academic Programme.
Moreover, Emirates will join Study Dubai student recruitment missions and international activation events alongside KHDA, the Dubai Department of Economy and Tourism, and TECOM Group. This will help market Dubai as an attractive global study destination in key international markets.
Both parties will share data on international student travel flows and jointly promote Dubai as a top higher education destination. Kazim emphasized that Emirates' extensive network of 140 destinations makes it well-positioned to attract students to Dubai throughout the year, making it easier for students and their families to visit the city for various reasons, including post-graduation journeys.
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