Crocs director Thomas Smach buys $75,813 in common stock

Crocs' director Thomas Smach purchased 680 shares of the company's common stock on September 15, 2026, at a price of $111.49 per share, totaling $75,813. The stock is currently trading at $115.40, marking a nearly 4% increase over the past week. Analysts at InvestingPro view Crocs as undervalued, citing a low P/E ratio of 9.93. Smach, who also serves as a trustee for two trusts, holds a total beneficial ownership of 112,063 shares indirectly.

The company recently reported Q2 earnings that surpassed analysts' expectations, with adjusted earnings per share of $4.55 and revenue of $1.18 billion. Crocs raised its full-year guidance and UBS upgraded its price target to $120, maintaining a Neutral rating. Piper Sandler kept an Overweight rating with a higher $150 price target, while BTIG suggested a move towards wholesale sales due to a shift in their model.

Despite positive momentum in direct-to-consumer channels, investors remain cautious about margin pressures and a softer North American outlook.