Creatorverse: Podcaster Steven Bartlett Wants to Invest $400 Million in Creator Businesses

Podcaster Steven Bartlett aims to invest $400 million in creator businesses through a new platform called OBSN, which he is launching in partnership with the global brand and entertainment platform Authentic. The platform is designed to provide creators with a one-stop-shop for services such as production, live events, and commerce sales.

OBSN hopes to deploy up to $400 million in creator businesses over the coming years. The collaboration aims to help creators scale their brands and address challenges they face in the industry. Authentic, with its extensive retail revenue and celebrity likeness rights, will assist creators in areas such as product licensing, digital commerce, and experiences.

Bartlett expressed concerns about the fragmentation of his company due to various management firms and agencies, emphasizing the importance of sovereignty and data control for creators. Authentic has already established teams dedicated to different aspects of creator needs, including licensing, digital commerce, and experiences.

Bartlett's OBSN platform represents a growing trend of creators building their own platforms to meet their unique needs in an evolving entertainment industry.