Versicherungen: Mit KI zu mehr Kunden und niedrigeren Kosten: Axa legt neuen Strategieplan vor

Axa aims to grow faster over the next three years than previously anticipated. The insurer seeks to achieve this through attracting new customers, gaining additional market share, and enhancing its competitive edge. In a new strategy plan dubbed "Growing Forward 2029," Axa plans to accelerate its organic growth, stated Axa CEO Thomas Buberl to the Handelsblatt newspaper.

The company intends to begin by leveraging its existing customer base and strengthening their long-term engagement. Cross-selling is expected to play a key role, offering additional insurance products to these customers. Buberl identified small and medium-sized enterprises, particularly in the United States, as well as new risks and technologies such as cyberattacks, autonomous driving, and data centers, as areas with significant growth potential.

He also highlighted the impact of demographic shifts on the demand for savings, pension, and health offerings.

Axa views Artificial Intelligence (AI) as a major growth driver. The insurer plans to implement AI applications in customer service, pricing, risk assessment, and claims processing. Buberl explained that when insuring a building, it's not just the experience with that single property that matters. Instead, data from thousands of comparable buildings and historical claims can be analyzed. He added that internal processes will be automated and costs reduced as a result.