Ukrtelecom launches virtual mobile operator U Mobile
Ukrtelecom, the country's largest fixed-line operator, has announced the launch of a virtual mobile operator under the U Mobile brand.
Ukrtelecom, the largest fixed-line operator in Ukraine, has unveiled a new virtual mobile operator called U Mobile. The release to Interfax-Ukraine stated that U Mobile's Simka line offers two tariff plans: Simka 15, providing 15 GB of mobile internet per month, and Simka 60, offering 60 GB. Each plan includes 500 minutes of calls within Ukraine and 15 text messages.
Unlike the country's three main mobile operators, U Mobile bills users for a full calendar month, from the 1st to the last day. Existing 3Mob-brand subscribers will continue their service without changes, while new subscribers will no longer be connected to the 3Mob-brand plans after U Mobile's launch. Oleh Boiko, director of Trimob LLC, the provider of mobile services under U Mobile, expressed gratitude to the subscribers and pledged continued quality service.
Trimob LLC, the sole owner of the U Mobile brand, has been a part of the SCM group since 2013. Starting in the late 2000s, Ukrtelecom provided mobile services under the Utel brand, before transitioning to Trimob, which secured Ukraine's first 3G license in 2005. By 2025, the NCEC transferred the last radio frequency resources to Vodafone Ukraine.
Ukrtelecom's revenue grew 12.6% year-on-year, to UAH 2.78 billion, with EBITDA increasing 50% to over UAH 810 million in the first half of 2026.
Written by urgent.news from Interfax-Ukraine's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
