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The New Rules of Great Design

Featuring Carson Caprara, Chief Product Officer, Brooks Running; Brooke Ellis, Chief Design Officer, Block and Emily Galloway, Senior Director of Product Design , Spotify Moderated by Liz Stinson, Senior Editor, Fast Company What makes a product people actually want? In a world where AI can accelerate the design process and consumers have more choices than ever, the fundamentals of great design…

The New Rules of Great Design

The New Rules of Great Design is a panel discussion featuring industry experts Carson Caprara, Chief Product Officer of Brooks Running; Brooke Ellis, Chief Design Officer of Block; and Emily Galloway, Senior Director of Product Design at Spotify. Moderated by Liz Stinson, Senior Editor of Fast Company, the conversation delves into the evolving principles of great design in the age of AI and increased consumer choice.

The panelists share their insights on uncovering consumer needs, integrating AI into the creative process, and making strategic decisions about product development and discontinuation.

Brief written by urgent.news from Fast Company's own syndicated text. Machine-written — may contain errors; check the original before relying on it.

Read the original at fastcompany.com →

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