Profound raises $180M to boost brands’ visibility in AI services
Marketing technology startup Profound today announced that it has raised $180 million in funding at a $1.8 billion valuation. Sequoia Capital and Kleiner Perkins jointly led the Series D investment. They were joined by Lightspeed Venture Partners, Khosla Ventures, Saga Ventures, Evantic and South Park Commons. Profound, officially Cooper Square Technologies Inc., helps companies boost […] The…
Profound, a marketing technology startup, has raised $180 million in funding to enhance brands' visibility in artificial intelligence services. The Series D investment, led by Sequoia Capital and Kleiner Perkins, brings the company's valuation to $1.8 billion. Co-founded by James Cadwallader, Profound's cloud platform aids businesses in improving their presence in AI services like ChatGPT.
By analyzing prompts used by potential buyers, Profound identifies opportunities to increase brand mentions in chatbot responses, enabling companies to align their content more closely with users' AI queries. The platform also assists in evaluating product descriptions, sentiment analysis, and competitor research. Profound sources its prompt data from consumer panels, ensuring data privacy by filtering out personal information.
The company recently introduced features such as Aim, which autonomously plans AI visibility initiatives, and a tool to automatically generate chatbot ads. With its recent $180 million funding, Profound aims to further enhance its AI capabilities through post-training and the development of a benchmark for measuring automation effectiveness.
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