Power of short-form videos sends 13-year-old K-pop song up the charts
“We wanted so badly to make the top 100 when we were promoting this song. I never imagined it would climb the charts all these years later…” Former BESTie member Uji shared her excitement on social media after “Love Options” entered the charts on Melon, Korea’s largest music streaming platform, 13 years after its release. Released in 2013 as the group’s second single, “Love Options” is enjoying…
A 13-year-old K-pop song, "Love Options," by the now-defunct group BESTie, has unexpectedly climbed the music charts years after its release. The track, which was the band's second single in 2013, is now enjoying newfound success on Melon, Korea's top music streaming platform. Former BESTie member Uji shared her delight on social media, expressing surprise at the song's resurgence.
In a music landscape dominated by fresh releases, revivals like this one are uncommon. The song's journey to the top of the charts began with a fan-made short video that combined a performance of another track, Hearts2Hearts' "Lemon Tang," with "Love Options." This creative mashup sparked interest, setting the song on a trajectory it never anticipated.
Since its appearance on Melon's daily chart on August 27, "Love Options" has risen to No. 175 as of September 7. The song's influence extends beyond Melon, appearing on Apple Music's Korea Top 100 chart and YouTube Music's weekly chart. It has also secured the No. 1 spot on Shazam's music recognition service charts in both Korea and Vietnam, demonstrating its broad appeal.
The phenomenon highlights the unpredictable nature of music trends, where an old song can capture a new audience through innovative interpretations. "Love Options" stands as a testament to the enduring power of well-crafted melodies and the role of short-form videos in catapulting forgotten hits back into the spotlight.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
