Now we know which iPhone Apple really wants you to buy, and John Ternus gave us the key
Apple CEO John Ternus attended his first Emmy Awards ceremony and found a golden opportunity to highlight the iPhone they probably want you to buy.
In an unusual Apple iPhone season, Apple CEO John Ternus revealed which iPhone the company hopes consumers will buy. Ternus showcased the new iPhone Duo during the 78th Primetime Emmys, a once-in-a-lifetime opportunity that allowed Apple to steer consumer attention toward its $1999 foldable device. The foldable phone market is tiny, with Samsung dominating the space, but this was a strategic move for Apple.
Apple's late entry into the folding phone market makes it a calculated risk, but the company is willing to take the chance. With Samsung showcasing its foldable phones at the Oscars and Ellen taking a selfie with a Samsung Galaxy phone, Apple had a unique chance to make its mark. Ternus's decision to pull out the iPhone Duo from his pocket demonstrated Apple's intent to promote the new form factor and potentially boost revenue.
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