Less is more in ultra-luxury: Frédéric Arnault sacrifices sales to preserve Loro Piana's exclusivity

Frédéric Arnault, CEO of Loro Piana, has stated that the luxury textile brand will not prioritize short-term sales that could compromise its exclusivity. Arnault, who is one of the sons of LVMH's CEO Bernard Arnault, has been leading Loro Piana since last year at the age of 30. The brand has seen significant growth, with revenues increasing by 7.5% to €1,720 million and net profit rising by 12% to €434 million last year.

Arnault aims to maintain the brand's high-end image, even if it means not meeting demand, in order to ensure long-term success.