Lesser-known Malaysian durians increasingly sought after in China

Chinese buyers have been increasingly requesting diverse types of Malaysian durians, including lesser-known varieties, since the past two years, according to exporter Simon Chin. These niche durians, such as Red Prawn, have gained popularity in China as Chinese consumers become more familiar with Malaysian durians and seek out different flavors to compare. Shipments to provinces like Henan and Hebei were sold out within three days, suggesting high demand.

Malaysia's advantage lies in its extensive range of over 200 durian varieties, many of which offer unique flavors. While Musang King remains the most recognized variety, newer names such as Tupai King have emerged in recent years. Lesser-known types like Hor Lor, Mas Hijau (Green Gold), and D24 (Sultan) are also in demand.

However, supply challenges may arise, particularly as some smallholder farmers replace their existing trees with Musang King. Industry experts note that while Musang King and Black Thorn are likely to remain key players, other varieties will continue to find their place in both domestic and export markets.

China is the world's largest durian market, importing nearly 1.87 million tonnes worth US$7.49 billion last year, with demand rising 47% year-on-year in the first half of 2026. Thailand remains the primary supplier, accounting for 81% of shipments, followed by Vietnam with an 18% market share. Malaysia, while a relatively new entrant, has seen a surge in shipments to China, increasing 342% year-on-year to $30.26 million.

The country is taking steps to enhance the trade, including exploring a fast-track mechanism for fresh Malaysian durians to clear Chinese customs in three to four hours.