Helsinki’s Zero raises €8.93 million with backing from Lovable and Supercell founders to make CRM history

Zero, a Helsinki-based startup, has secured an €8.93 million ($10.3 million) Seed round to develop its GTM operating system for the AI era. The company launched publicly today and was founded by Tuomo Riekki and Santtu Koivumäki, who previously co-founded Smartly.io. Primary Venture Partners led the round, with participation from Inception Fund, Defiant, Greens, and founders of Lovable, Supercell, Langdock, and Silo AI.

Earlier funding included a €2.34 million ($2.7 million) pre-Seed round led by 20VC in December 2024. Zero aims to eliminate the need for a CRM by providing an autonomous system that manages prospect lists, outbound emails, and customer health monitoring. The startup's agents streamline the customer lifecycle, enabling teams to focus on customer interactions rather than manual work.

According to Riekki, AI has made it easier to create products but hasn't simplified building a business around them. Zero's agents utilize insights from prospecting and sales to support customers and drive account growth. During private beta, teams replaced their CRM and separate tools with Zero, resulting in twice as much new business since the switch.

Koivumäki emphasizes that the next generation of companies will succeed with smaller teams thanks to Zero's ability to reduce manual work and streamline processes.